Business and technology partner for founders and CEOs.
I'm Daniel. I work with founders and CEOs on getting the right customers through the door, and on the technology that looks after those customers once they arrive.
Ads, landing pages, tracking, web apps, and AI advice, from one person you can call. Scroll down and I'll walk you through how the work fits together.
Everything here runs on one AI setup.
This practice runs on an AI agent operating system. In plain terms, that's Claude Code plus a set of files telling the agents how I work, who the clients are, and what has already been decided. The agents draft and build alongside me, and they hold the detail so nothing gets lost between jobs.
That's how one person covers the marketing and the software for a business and still keeps up. The same setup is what I now teach business owners to build for themselves, which is the course below.
Build something with me in half a day.
The Claude Code Course is half a day on Zoom with me, two seats at most. We install Claude Code on your machine, build your own business agent operating system, and put your first custom app for your business on top of it while you drive.
You finish with that system running on your own machine, your app working, and enough of the method to build the next one without me.
It's written for the owner who has never thought of themselves as a tech person. No coding experience needed, and I'm on the screen with you the whole way through. If you've never opened a Terminal window before, that's where we start.
$2,000 AUD per person. Prefer one-on-one at a time that suits your timezone? A private session is $3,000.
Rather have it done for you?
Then we do it the ordinary way. You tell me what the business needs, I go and build it, and you get on with running the place. Here's what that covers.
Marketing
Positioning and ideal customers
Working out which customers are worth chasing and how the business should describe itself to them.
Landing pages
The page someone arrives on after clicking an ad, written and built so the click turns into an enquiry.
Google and Meta ads
Setting up the accounts, writing the ads, and managing them week to week once they're live.
Tracking and attribution
Wiring up the site so every enquiry traces back to the ad, keyword or page that produced it.
Technology
Web apps
Custom software for the business: client portals, booking systems, the thing no off-the-shelf product quite does.
Internal tools
The small pieces of software your team touches every day, built to fit the way they already work.
The systems behind your numbers
Pulling the business's own data into one place you can read, so the monthly picture is there whenever you want it.
AI advisory
Strategic Assessment $5,000
I learn the business and show you where AI fits: which tools, which workflows, what to build, what you can stop paying for. Written roadmap included.
Full Advisory $15,000
The assessment, plus 30 days of direct access to me while you start putting the plan into practice.
Retained Advisor $5,000/month
The ongoing version. Quarterly deep sessions plus access to me across AI, the tech stack, and growth work.
Who you're dealing with.
I started in enterprise technology: Hewlett-Packard, then Siemens in London on the BBC account. Systems built to be reliable, with proper process before anything reached production. That's still how I work.
Then I spent about 15 years running my own businesses in photography, education and digital marketing, mostly on my own. The ads, the pages, the tracking and the software all come from that stretch. Today I'm Marketing and AI Lead at Northbase, and I run my own businesses on the same agent setup I'd build with you.
Where to start.
If you want to build the system yourself, the course is the place to do it. If you'd rather talk about the business first, send me a note and tell me what's going on.