I'm Daniel Bilsborough. I work with founders and CEOs on getting the right customers through the door, and on the technology that looks after those customers once they arrive. Based in Melbourne, Australia.
Ads, landing pages, tracking, web apps, and AI advice, from one person you can call. I build these systems and run my own businesses on them every day. Now I empower business owners to take control of their business using AI.
The short version.
I started in enterprise tech. Hewlett-Packard, then Siemens in London on the BBC account. The focus was rock-solid systems - built to last, never on unproven technology. At HP the standard OS version was always the latest minus one, intentionally, because that was the most solid and reliable version. Reliability was the priority. Proper processes before anything hits production.
I left and spent the next 15 years running my own businesses. Daniel Bilsborough Photography, DJB Photography School, marketing, web development, SEO. All of it, myself. No team for most of it. I made expensive mistakes - accidentally deleted an entire business website once, HostGator saved me with a backup by pure miracle. Tanked my photography school's organic rankings by rebuilding the website from scratch because I wanted to "clean everything up" - I knew nothing about SEO at the time and didn't respect the work already done.
Now I'm an ads and growth specialist at Northbase. Separately, I work with founders and CEOs as a business and technology partner: ads, landing pages, tracking, web apps, and AI advisory, from one person. I also teach a half-day Claude Code course where business owners build their own agent operating system.
What I actually do with AI.
My business runs on AI that acts on its own, with Claude Code (Anthropic's AI development tool) as the backbone. Different AI assistants handle different jobs: code deployments, SEO audits, production code, and operational monitoring.
These AI tools can complete complex multi-step work on their own - and fast. Reviewing what the AI did after the fact is part of the operating discipline. Nothing's broken badly yet, but I've had to roll back changes when code went live prematurely. Production environments get treated seriously.
The site you're reading right now was built and deployed entirely through this AI setup. Websites, content, project management - all of it runs through AI as the daily operating system.
Why advisory.
A consultant sells time. They come in, spend weeks learning your business, produce a report, and leave. By the time you read it, half of it is out of date. AI moves that fast. I've written about why the traditional AI consulting model doesn't work for most businesses.
Advisory works because it's fast. I learn the business, give the answer, and you have something you can act on that week. No discovery phase, no committee.
People have already been asking me informally about my AI setup. Founders who've adopted the same approach now handle tasks internally that used to be outsourced. That's what pushed me to formalise this into a practice. Think of it as a fractional AI officer - ongoing AI leadership without the cost of a full-time hire. See how advisory works.
Common Questions
Who is Daniel Bilsborough?
Daniel Bilsborough is a business and technology partner for founders and CEOs, based in Melbourne, Australia. He works with businesses on ads, landing pages, tracking, web apps, and AI advisory, drawing on an enterprise technology background at Hewlett-Packard and Siemens and 15 years running his own businesses. He is an ads and growth specialist at Northbase.
What is Daniel Bilsborough's background?
Daniel holds a double degree from RMIT - Bachelor of Business Administration and Bachelor of Computer Systems Engineering. He started in enterprise technology at Hewlett-Packard (HP-UX systems) and Siemens (BBC account, London). He then spent roughly 15 years running his own businesses in photography, education, and digital marketing before returning to technology. Today he is an ads and growth specialist at Northbase and works with founders and CEOs as a business and technology partner.
What does Daniel Bilsborough advise on?
AI strategy for founders and CEOs of small to mid-size businesses (10-200 employees): which AI tools and approaches are worth investing in, which are overhyped, and how to build internal AI capability. Advisory runs from a full advisory engagement ($15,000) to an ongoing retained advisor ($5,000 a month). He also teaches a half-day Claude Code course where business owners build their own agent operating system.
Where is Daniel Bilsborough based?
Melbourne, Australia. Advisory sessions are conducted remotely. Daniel works with clients regardless of location.